Brand utility

Tangible, useful, reusable value that embeds a brand into the lives of its customers.

Brand utility is marketing’s new mandate.

Create utility

Create demand

Organizations that focus on utility, outperform those that focus on narrative and storytelling.

Interbrand
Best Global Brands 2018 Report

Our services.

Invention

  • Concept development
  • Product innovation
  • Service innovation

Strategy

  • Brand
  • Creative
  • Communications planning
  • Behavioural science

Content

  • Audit
  • Strategy
  • Ideation
  • Production

Recent projects.

01

Positioning, messaging and go-to-market strategy for a financial product

02

Content strategy, plan, creative and production of assets for a B2B service provider

03

Brand strategy, brand identity and new website for a talent management company

Clients.

  • Financial
  • Telco
  • Technology
  • Creative Agency
  • Government
  • Logistics
  • Foodservice / CPG
  • Automotive
  • Not for Profit
Canada Post Cossette Interpublic Group Canopy Growth RBC Zulu Alpha Kilo

People.

A handful of fast, lean collaborators.
More when they’re needed.

Michael Szego

Michael
Szego

Strategy & Invention

Michael knows what’s next. He brings curiosity, energy and innovative thinking to change minds and change behaviour.

Tara McCarthy

Tara
McCarthy

Strategy & PR

Tara knows what’s newsworthy. She has a knack for helping focus and distill essential messaging to ensure it lands, sticks and drives change.

Blaine Pearson

Blaine
Pearson

Strategy & Content

Blaine knows creativity. She uses her entrepreneurial mindset and ambition to imagine, develop and deliver impactful creativity across every sector and channel.

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problem?

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project?

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wanna chat?